Category Archives: Internet marketing

Permission based email marketing: Four ways to build trust

In the last blog post, we discussed what permission-based email marketing is. How effective it is was also mentioned. But, how can it build trust to keep your audience engaged? Take a look at four ways email marketing can build trust in your product or service.

1. You have permission

As a newsletter or ezine publisher you have a subscribe box on many of your websites. You probably have them on a squeeze page or a sales letter. What’s the point? You are asking a potential customer to join your list. Now, once this person decides to confirm their email address, you now have permission to send this new subscriber valuable information or promotions.

2. The information you send is useful

As an ezine publisher you have a few topics to share with your audience. It could be blogging tips, internet marketing, or something in the fashion world that grabbed their attention. Whatever the topic or genre, you are able to provide your audience with valuable information they could use to help their business grow or help them find something to wear to the next party. Good valuable information that you send to their inbox will keep your audience engaged. As time progresses they will want to read more about your topics. The subscriber will look forward to seeing the next issue of your ezine or newsletter.

3. Keeping it simple

Some of us are busy. There isn’t enough time in the day to do everything on our to-do list. Some people who publish ezines have day jobs. They are using their online time as a second job or home business. So, how exactly are some people able to manage day life with their home business life? Keeping it simple and mobile will help alleviate the digital clutter. How? Sticking to one topic at a time is a good start. Plus, publishing once a week or once every two weeks is a good way to keep your audience engaged. During the day, researching your topic on your mobile device can be a good start to an outline. If you are a blogger, this can work if you are consistent. Then, what you publish on your blog that week can be published in your ezine.

4. Where did you get their email address?

That is the number one question many subscribers have. If they receive a lot of emails from other sources, they may not remember that they subscribed to your ezine. Being forthright may help keep the peace. In your disclaimer on your website, you can have a short blurb that says how you obtain their email. Whether you work with an Ezine ad co-op like My wizard ads or Ezine Classifieds. Or, you can just say you received the email straight from the squeeze page or main page of your website. This will remind them of where they subscribed. If they wish to unsubscribe, that should be an option offered all the time. You’d hate to see them go but its best to respect people’s wishes. They can always re-subscribe.

How long should your solo ad be?

Solo advertising is a very effective way to get your website noticed. Plus you gain a steady flow of real visitors to your website gradually. You can reach an audience of interested people who want to see your offers. There are good providers out of solo advertising that get you great results. But, how long should your ad be? Will the message be lost on the person reading it? Is there such a thing as too short or too long? Is there a reason you are sending this? Let’s look into it.

 

Solo ad is too short

 

Sometimes solo ads are submitted to a provider let’s say Simple safe list (just for argument sake) and the solo ad has two words or just an image without words on it. Now the image looks nice and the colors are inviting. However, there is nothing there that promotes the person’s offer and or product. Will anyone know what the advertising is offering? What can be done? Most solo ads can be in text and HTML format. Plus, it can be a well thought out information graphic. The solo ad can be one or two paragraphs that state the offer the benefits and the price without the dollar signs. The ad can be precise and to the point without being too short.

 

 

Solo ad is too long

 

What if your solo ad is too long? Many times a solo ad is as long as an article. Or the Information graphic provided has too many call-to-actions. If your solo ad is too long, the reader will not click that offer link. They won’t even scroll down to the end. That person will move on. Many people have low attention spans for sales offers. They see similar offers all the time. Even if they are in need and interested in your offer they will be bored with the delivery. A bored potential customer is not a customer.

 

 

What are you offering?

Well, you have a great product to offer. Your website is easy to read and you have spell checked everything. Now, there is marketing to be done. However, a solo ad is submitted and there is no traffic to your offer. What went wrong? The headline is not descriptive and there is no clear explanation of service. For example, if you are offering a new website script that saves time and money, wouldn’t you want to start out with that line? Then, explain in brief the features and give them a call to action. That will ensure that a steady flow of traffic goes to your offer. There is no miracle of getting fast traffic to your website. Working hard to maintain consistency is key to getting the results you are looking for.

 

 

Overall, there needs to be a sort of balance in the way we market our websites. The solo ad or information graphic should not be too long or too short. The offer should have a focus to it. What can the product do for the potential customer? Why is this product being offered? Will the customer get a discount? These are the questions are good to consider when writing solo ads or preparing information graphics.

What is a Text Ad Exchange

Advertising is a very important part of overall business. In order for a business to thrive, they need to promote their services, share their expertise or network with other like-minded individuals. There are many ways to advertise your business. One of those is Text Ad Exchanges. Text Ad Exchanges allow you to advertise your affiliate programs, business opportunities, and digital products. There are benefits to using a text ad exchange. What are they really?

 

Multiple services in one site

 

A text Ad exchange has a multitude of services and functions. There are, solo ads, hot link ads, high priority solos, cash solos, network solo advertising, banner ads, Text ads, link cloaking, log in, and sometimes you can use a link rotator. A text ad exchange can also provide splash page creation and promo pages. Depending on the website you join you can get the splash page and promo pages free. All of these methods of advertising can prove useful to anyone that needs free advertising. Plus, it’s a perfect start for people new to internet marketing for business.

 

Earn points for advertising

 

When you become a member of a text ad exchange you automatically become a subscriber of their solo ads. Those ads are sent to your email address and there is a credit link that is situated at the bottom of the email that’s sent to you. Some text ad exchanges provide an option whether to send solos to your email or, you can sign in to your account and click the solo ads. Now, there are other ways you can earn credits. You can earn credits by clicking the banner ads, links, viral links, navigation links, and text ads. The credits you earn for clicking the various ads will allow you in (exchange) to advertise your product and services. Depending on the website you joined, you can even trade your credits for ads.

 

Some text ad exchanges allow a certain amount of credits for the ads they offer. Credits are equivalent to the amount of views you would receive for your ads. For example, you want a solo ad. Now, each solo ad is allotted one thousand views. So, the admin of that site is allowing each solo ad to get one thousand views over time. If you have enough credits, you will be able to trade credits for that ad.

Text ad exchanges are not MLM sites

 

A member is not required to purchase a membership. This type of site is not a gambling site. Nor, is the member going to get rich instantly for using the service. Text ad Exchanges provide advertising services with different methods in order to help a business get a steady flow of website traffic. A member will get what they signed up for with a text ad exchange especially if it is a highly responsive website with a lot of active members.

 

What is a text ad exchange? A text ad exchange is a multi-service website that allows you to gain a steady flow of traffic to your website. Plus, you gain more potential customers. A member will be able to get something out of using the services of a text ad exchange.

Solo Ad marketing Pros and Cons

3d man and question wordsIn my last article, I mentioned a few more places to find solo ad marketing services. You can find pretty good service if you know where to look. Now that you are considering this method of advertising, there are pros and cons. Take a look below.

Pro: Your website will get more traffic.

With Solo ad marketing traffic is steady and can reap really good results. The key is consistency. Marketing your website everyday can help your website gain recognition. Having repeat customers couldn’t hurt either.

Con: Most of the time the traffic is not targeted.

While you are getting traffic, the traffic is not targeted. Why? You are using a super solo network like the ones I mentioned in my last two articles. Or, you are using a solo ad provider without targeted mailing lists.

Pro: You are sending offers to potential buyers.

Your ad is going to an audience that is willing to buy your offer if it’s something they need. You won’t have to worry about people complaining and reporting you for spam (just for sending). You have their permission to send them offers.

Con: Your message has the potential to be flagged for spam.

Depending the words and phrases you use, the spam filters will be triggered. For example, using the words “For Just $”, “Only $” can trigger the spam filters to block your message.

Pro: Solo ad marketing is one of the most effective methods of advertising.

You can reap good results from a steady flow of traffic to your website product or service. When you combine solo ad marketing to other methods you will see some growth. As long as you are constant in your methods your website will gain the recognition it needs.

Con: Solo Ad Marketing can be expensive if you don’t know where to shop.

Plenty of websites offer solo ad marketing. The method can be expensive if you don’t shop around. You can get solo advertising for a very steep price or you can get it free. It’s up to you.



Reference(s):

Words that trigger filters:

http://webmarketingtoday.com/articles/spamfilter_phrases/

The Power of Quality SEO Content

The Power of Quality SEO Content

The first part of headline optimization is using keywords in the titles that you write. Hopefully this is obvious to you, but if it isn’t we will go into further detail. Keyword usage in the headline or title is very important. Doing this is helpful with search engine results and with readers.
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Words Of Encouragement – Tonic For Content Marketers

Entrepreneurs like you have to plod a lonely path. There are no support mechanisms or an assured source of income for you. It’s a hard and difficult road, one that is filled with challenges, roadblocks, crushing defeats and stirring triumphs. Take for instance content marketing.
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Where to get Solo Ad advertising Part one

There are so many places to advertise it’s hard to keep up. Sometimes it’s hard to figure out what works and what doesn’t. If you are just starting out in marketing it can be difficult to know which way to start. You can use solo advertising to get yourself started and you don’t have to pay an arm and leg to do it. However, solo advertising can be pretty expensive if you don’t shop around. There are a few sites to go to that have cost effective packages and have pretty good results.

 

Solo ad Networks
There are a few solo ad networks out there that can be pretty steep in price. What is a solo ad network? A solo ad network is a Text Ad Exchange site that hosts a partner network of other Text Ad Exchanges. For example, Joe’s TAE is the site you join and they say they have a network of over 106 websites (that would be other Text Ad exchanges and Ad Exchanges). Now, Joe’s TAE would be the main Text Ad Exchange, the host as you will. The ad you buy from the main Text Ad Exchange (Joe’s TAE), Will not only send your ad to main website members but, to the network of the 106 websites Joe’s TAE is partnered with. How can you benefit? The more you utilize this service the more traffic your website receives.

 

Take a look a few Solo ad networks I recommend.
Promotion Magnet – Attached to 73 websites with a collective membership of 42,457. The prices are very decent. You get a steady flow of traffic. This website has a very good feature for busy marketers. You can set up your solo ad to auto-send when the next posting is available. Your promotion would be fully automated.

 
Superb solo networks-Great site that has 3 major networks with a collective membership of 329,964. This site has multiple packages and banner ads services. Very high average click rate. Solo ad mailings start at just under eight dollars.

 
Super Network Ads Super Solo NetworkAttached to 5 Partner networks with a collective membership of 181,126. You can start out free and if you need more traffic you can just buy the special offers they have. Most offers start at five dollars. I have a few members sign up from this site.

 

Solo ad advertising can be pretty inexpensive if you shop around. You can advertise in solo ad networks and Text Ad Exchanges to start your marketing efforts. You don’t have to give an arm a leg or a tooth for your advertising. What about Ezine Ad Co-ops? I’ll explain those in the next part of this article.

Solo advertising is not dead

Searching for a Niche Group - Magnifying GlassSolo ad Advertising is a very effective way to promote a business opportunity, reseller program or business. There are many benefits to using this method of advertising. What are they? Let’s list them in order.

 

You have a hidden market
Content is king. The money is in the list. There are so many articles that have these phrases in them. Your hidden market is in the email list you send your solo ad to. You can send your ad on a schedule or you can use an autoresponder. The point is, the people who opted-in to this list will be able to receive your offers and promotions.

 

Permission based marketing
No matter which site you buy solo ads from, you always have permission to send your ad. Each site has a list of people who have signed up to receive offers and promotions. You won’t have to worry about people complaining about spamming all the time. You’ll be covered there.

 

People are more apt to buy your product
Depending on how you present your solo ad, you will not only gain traffic but you will have a potential customer looking at your offer. People usually have to see an ad almost seven times before they make up their mind to join your site or buy your product. But, they will eventually buy. That is the result you need.

 

Solo Advertising is cost effective
There are many websites out there that offer solo advertising. Some are more expensive than others. Solo ad marketing can be cheap depending on the website you join. You can join a Text Ad Exchange or an Ad Exchange to send out solo ads free or you can buy solo ads from a solo ad network. You don’t have to pay an arm and a leg to buy advertising. The next article I will break down the different places you can buy solo ad marketing and actually gain results.

 

Your product or service gets more traffic
Every website needs traffic. There is no getting around that fact. Solo ad marketing allows you to not only target a list of people but to gain more traffic from that list. Depending on the website that provides the service, you can even post one solo ad per day with a different headline each time.

 

These are the benefits of Solo ad marketing. You will be able to reach a target audience and gain more traffic from the services you purchase. If you have a tight budget, you can join a Text Ad Exchange that has perks in order to send solo ads. You can even purchase solo ad marketing from a site for a low price.