Author Archives: squirreladmin

Consistent advertising leads results

marketing-color-colors-wheelClassified advertising is still be used as a method of promotion. There are many types of sites out there. There are standard classifieds, niche targeted classifieds, ad blasters and ad boards. Classified advertising can be effective. How? Consistent posting in classified advertising sites may bring results. There is no doubt that a website needs traffic in order to gain a following. Classified advertising is a good start for marketers who are on a tight budget. Again the question, how can a person reap results with this method of advertising?

 

Renew your listings

If you are running a special campaign, you want to make the most of it. Some classifieds sites have 7 to 30 day duration to duration for advertising. With that in mind you can renew those listing often as long as you are having the promotion. If you don’t’ want to constantly remember to do that, some classified sites have three months to yearly renewals. Some even have automatic renewals. What is the point of renewing your listing? Keeping your ad visible will more than likely gain that click. How? Sometimes it takes up to seven times for people to see an ad in order to click.

 

Edit your ads

There are times that an ad will not perform the way they need to. Editing the ad may help boost its visibility. Is the feature focused? If you answered yes then your ad is being ignored. Mix things up a bit and ad one main feature and then a benefit. The main feature would be the introduction to the product and the benefit will be the selling point to get the potential customer clicking your ads. For example, you want to sell a script that provides a community blogging experience. The feature of your product is the ability to blog and creates a social atmosphere. What is the benefit? That benefit would be the ability to connect to other people and provide a social networking experience. Plus the member will be able to build a potential customer base.

The benefit of using a text ad exchange

marketing-board-strategybFree website traffic is very good ways to jump start your marketing efforts. There are so many ways to get free traffic. You can post in blogs, forums, article marketing, directory submission, classified advertising, traffic exchanges, and text ad exchanges. What are the benefits of using a text ad exchange? Why are people still using them?

Free traffic to your website

One of the good things about an exchange, a text ad exchange is the free traffic. If you are a tight budget you are probably going to sign up to an exchange. So, what happens in a text ad exchange? In order to get traffic, there are different things you have to do. For example a text ad exchange has services like , hot links, featured ads, promo pages, solo advertising splash page paid per click and banner ads. Clicking links in any of these will earn you credits and in exchange for the credits your ads can be seen.

Cheap prices on upgrades and extras

Now, what if you don’t have time to click around and you can’t look at emails? What if you just need things to happen automatically? Some admins (of text ad exchanges) have a service called set and forget solo ads. You’ll be able to set up your ads according to date and time. Now that can prove useful if you are a member of a very active exchange. Now what about perpetual solos? Similar to a set and forget solo ad, you can set up an ad with different headlines and the same body of content. The ad will be set to go out at certain times. Sometimes an ad can be set to go out once a day or twice a week. It depends on the rules the admin has in place. Another thing to consider is the webhosting the admin may have. Some hosts don’t allow more than 50 to 100 emails per hour.

Permission based email marketing: Four ways to build trust

In the last blog post, we discussed what permission-based email marketing is. How effective it is was also mentioned. But, how can it build trust to keep your audience engaged? Take a look at four ways email marketing can build trust in your product or service.

1. You have permission

As a newsletter or ezine publisher you have a subscribe box on many of your websites. You probably have them on a squeeze page or a sales letter. What’s the point? You are asking a potential customer to join your list. Now, once this person decides to confirm their email address, you now have permission to send this new subscriber valuable information or promotions.

2. The information you send is useful

As an ezine publisher you have a few topics to share with your audience. It could be blogging tips, internet marketing, or something in the fashion world that grabbed their attention. Whatever the topic or genre, you are able to provide your audience with valuable information they could use to help their business grow or help them find something to wear to the next party. Good valuable information that you send to their inbox will keep your audience engaged. As time progresses they will want to read more about your topics. The subscriber will look forward to seeing the next issue of your ezine or newsletter.

3. Keeping it simple

Some of us are busy. There isn’t enough time in the day to do everything on our to-do list. Some people who publish ezines have day jobs. They are using their online time as a second job or home business. So, how exactly are some people able to manage day life with their home business life? Keeping it simple and mobile will help alleviate the digital clutter. How? Sticking to one topic at a time is a good start. Plus, publishing once a week or once every two weeks is a good way to keep your audience engaged. During the day, researching your topic on your mobile device can be a good start to an outline. If you are a blogger, this can work if you are consistent. Then, what you publish on your blog that week can be published in your ezine.

4. Where did you get their email address?

That is the number one question many subscribers have. If they receive a lot of emails from other sources, they may not remember that they subscribed to your ezine. Being forthright may help keep the peace. In your disclaimer on your website, you can have a short blurb that says how you obtain their email. Whether you work with an Ezine ad co-op like My wizard ads or Ezine Classifieds. Or, you can just say you received the email straight from the squeeze page or main page of your website. This will remind them of where they subscribed. If they wish to unsubscribe, that should be an option offered all the time. You’d hate to see them go but its best to respect people’s wishes. They can always re-subscribe.

Permission based email marketing what is it

Business and internet marketers are trying to reach people in different ways. How? There are many methods to choose from. There is social media, offline advertising like flyers and newspaper ads, blogging , chat rooms, forums advertising space directory submission and PPC (Paid per click), email marketing. Let’s talk email marketing. This method of promotion is still being used today to get the attention of potential customers.

What is email marketing?

Email Marketing is a method of promotion that allows us to promote a product or service via email. In the email, we can promote that new gadget or the latest fashion trend or even a new software program you created. There are many topics you can use to get your message across. From fashionable styles to political campaigns email marketing can play a key role in the promotion arena. The point is to get potential customers visiting your website. In order for that to happen, they have to subscribe or opt-in to your ezine, information letter or newsletter. That is where permission plays a part. When the person opts-in to your ezine, they are giving you permission to send them information.

Why is it still effective?

A marketer can promote their offers to a private market. Real people (subscribers) who are willing subscribed to your ezine or newsletter. These small amounts of people will receive information in their inbox. That information can be a how-to information product or daily updates. The effectiveness of ezine marketing is dependent upon consistency and trust level. Why is it still effective? Well, there are people out there that still like to receive information in their inbox especially if the information benefits them and their business. As long as the information is timely and beneficial, the publisher will gain recognition and eventually build trust.

Major website updates for Your Biz Café

Your Biz Café
The main site has a new design and will be host to blog posts for the ezine as well as Blog Text Ads and YBC Adboard. This will make things a lot simpler for me to handle all maintenance.
YB Café Ads
YB Café Ads has undergone a major update. The banner and text ad campaign options have changed. You will be able to choose time based only campaigns. The Banner size options are also changed. Please click here to see the options. Also, YB Café Ads has a new look.
Blog text ads Forum
Blog text ads will no longer have a separate forum or blog.  All blog posts will be centralized and posted to the main site. That site is Your Biz Café. As for the forums, Blog Text Ads members can sign up to the forums at Your Biz Café.
YBC Ad board and the blog
There will no longer be a blog for the YBC Ad board website. All, blog posts will be reposted to the Your Biz Café website over time. Also, all members of YBC Ad Board are welcome to sign up to Your Biz Café and post an article and chat in the forums. Lastly, the Adboard has a new design. Click here to check it out.
Viral text Ads
There is a new header and footer design at the site. Check it out here.
YBC Links
The website is down until further notice.

Let your classified ad do all of the work

Having trouble with your ad campaign? Is your classified ad campaign performing the way you need it to? Perhaps, you are not using keywords in your ad. Maybe your ad needs to be posted a little more often. Sometimes it takes seven times for a person to see an ad before they buy from you. Your classified ad opens the door to your website. Potential customers and subscribers are clicking the headline of the ad you submitted.

 

Let’s go back to keywords

You can post an ad that has a few key words that promote action on the visitor’s part. For example, if you are providing designs for mini-sites, wouldn’t you put the phrase mini-site design in your ads? Plus your headline when posting in an ad board should be attention grabbing. You want the visitor to be eager to click your link and buy your offers. So, you can use certain words in your headline that will get the visitors. If you are trying to appeal to design customers, you can use words like, design, headers, footers, banners, mini-site, blog site and more.

 

What about questions?

Having a question as a headline will make your visitor think. The ad can be clicked with just the right question that gets their attention. Let’s go back to that mini site design service you have. You want to advertise in a classified site or an ad board. However, you have tried everything. Use a question for you headline. Try, “Is your Mini-Site making the cut?”, “Are your headers grabbing their attention?”, “Is your mini-site design making the grade?” These questions are just examples. You probably have something better. Using questions to get your visitors attention can be followed up with a call to action.

Consistency is the key

What does this mean? I mentioned in my last article “Classified advertising does it still work part two” That posting a few times will get you a results. There are a few sites (ad boards) that allow you to post your ads a least three times a day. There are some ad boards that allow you to post once every three days. If you are not the type to remember to post this often there is an auto-post option for the busy marketer. There are sites like Post ads Daily that allow you to set your ads to auto for a low price. Let your ad do all the work for you. You can use keywords and questions to grab your audience attention. Do not be afraid to experiment with this. Advertising is usually about trial and error. If you are using ad boards for the first time it can be a bit off putting to try different things. There is always an option to automate your advertising when you are a busy person with a low budget. So, don’t be shy to try a few different options. It may pay off in the long run.

How long should your solo ad be?

Solo advertising is a very effective way to get your website noticed. Plus you gain a steady flow of real visitors to your website gradually. You can reach an audience of interested people who want to see your offers. There are good providers out of solo advertising that get you great results. But, how long should your ad be? Will the message be lost on the person reading it? Is there such a thing as too short or too long? Is there a reason you are sending this? Let’s look into it.

 

Solo ad is too short

 

Sometimes solo ads are submitted to a provider let’s say Simple safe list (just for argument sake) and the solo ad has two words or just an image without words on it. Now the image looks nice and the colors are inviting. However, there is nothing there that promotes the person’s offer and or product. Will anyone know what the advertising is offering? What can be done? Most solo ads can be in text and HTML format. Plus, it can be a well thought out information graphic. The solo ad can be one or two paragraphs that state the offer the benefits and the price without the dollar signs. The ad can be precise and to the point without being too short.

 

 

Solo ad is too long

 

What if your solo ad is too long? Many times a solo ad is as long as an article. Or the Information graphic provided has too many call-to-actions. If your solo ad is too long, the reader will not click that offer link. They won’t even scroll down to the end. That person will move on. Many people have low attention spans for sales offers. They see similar offers all the time. Even if they are in need and interested in your offer they will be bored with the delivery. A bored potential customer is not a customer.

 

 

What are you offering?

Well, you have a great product to offer. Your website is easy to read and you have spell checked everything. Now, there is marketing to be done. However, a solo ad is submitted and there is no traffic to your offer. What went wrong? The headline is not descriptive and there is no clear explanation of service. For example, if you are offering a new website script that saves time and money, wouldn’t you want to start out with that line? Then, explain in brief the features and give them a call to action. That will ensure that a steady flow of traffic goes to your offer. There is no miracle of getting fast traffic to your website. Working hard to maintain consistency is key to getting the results you are looking for.

 

 

Overall, there needs to be a sort of balance in the way we market our websites. The solo ad or information graphic should not be too long or too short. The offer should have a focus to it. What can the product do for the potential customer? Why is this product being offered? Will the customer get a discount? These are the questions are good to consider when writing solo ads or preparing information graphics.

A Croissant a cup of joe and a lesson learned

Part 2 of a strange morning and a torn resume

Image from Pexels.com

Image from Pexels.com

After the debacle of an interview, I decided to get a croissant and a cup of coffee. I wanted to calm down from the shock and really think about why the recruiter tore my resume before I left. As I watched people go back and forth, I have come to realize a few things. One, she was probably new to the agency. Two, she was having a bad morning. Or, three she was just unprofessional all around. My final assessment is that she was new to the agency. Even though she was probably right to destroy the resume, she needed to wait until I left the office in order to do so.

As I look back on her overall behavior I noticed just how nervous she was. She stuttered a couple of times and said some of the wrong things. However, she was friendly enough to break the ice. As I sip my coffee I realize that taking things like this personal gets me nowhere. As a new person that has to deal with people on a daily basis is nerve racking. You don’t know who is coming into your domain. In the case of the recruiter, she didn’t know whether I was an ideal candidate or not. There is also a question as to whether my resume is accurate as well. She didn’t know what type of attitude I would have as an experienced candidate.

Another thing I had to consider is that whatever issues these agencies have is none of my business and it’s out of her hands. She is just following the rules as far as not working with me. There is nothing personal here. Just business and I should take this as a lesson of experience. How? By realizing that there are other opportunities and I can gain experience and discipline elsewhere. Candidates usually strike out because they don’t realize that one, the recruiter or potential employer is under pressure to find the right person. Two, they probably don’t want to interview anyone. And, three, they are human beings just like us and landed their job through a job interview as well.

We all have someone to answer to. Whether we are an attorney or child with adults in their lives, we have to submit to rules. What does that mean? Well the recruiter was given a form of orientation when she initially started working at this agency. We all have an orientation of some kind. And I’m sure  There Are some guidelines she had to follow. Who knows whether she had to hear about the issues agencies have. She was briefed on any issues recruiters will have when dealing with new candidates.  So I finished eating my crossiant and drinking  my coffee and decided to let it go.