Permission based email marketing: Four ways to build trust

In the last blog post, we discussed what permission-based email marketing is. How effective it is was also mentioned. But, how can it build trust to keep your audience engaged? Take a look at four ways email marketing can build trust in your product or service.

1. You have permission

As a newsletter or ezine publisher you have a subscribe box on many of your websites. You probably have them on a squeeze page or a sales letter. What’s the point? You are asking a potential customer to join your list. Now, once this person decides to confirm their email address, you now have permission to send this new subscriber valuable information or promotions.

2. The information you send is useful

As an ezine publisher you have a few topics to share with your audience. It could be blogging tips, internet marketing, or something in the fashion world that grabbed their attention. Whatever the topic or genre, you are able to provide your audience with valuable information they could use to help their business grow or help them find something to wear to the next party. Good valuable information that you send to their inbox will keep your audience engaged. As time progresses they will want to read more about your topics. The subscriber will look forward to seeing the next issue of your ezine or newsletter.

3. Keeping it simple

Some of us are busy. There isn’t enough time in the day to do everything on our to-do list. Some people who publish ezines have day jobs. They are using their online time as a second job or home business. So, how exactly are some people able to manage day life with their home business life? Keeping it simple and mobile will help alleviate the digital clutter. How? Sticking to one topic at a time is a good start. Plus, publishing once a week or once every two weeks is a good way to keep your audience engaged. During the day, researching your topic on your mobile device can be a good start to an outline. If you are a blogger, this can work if you are consistent. Then, what you publish on your blog that week can be published in your ezine.

4. Where did you get their email address?

That is the number one question many subscribers have. If they receive a lot of emails from other sources, they may not remember that they subscribed to your ezine. Being forthright may help keep the peace. In your disclaimer on your website, you can have a short blurb that says how you obtain their email. Whether you work with an Ezine ad co-op like My wizard ads or Ezine Classifieds. Or, you can just say you received the email straight from the squeeze page or main page of your website. This will remind them of where they subscribed. If they wish to unsubscribe, that should be an option offered all the time. You’d hate to see them go but its best to respect people’s wishes. They can always re-subscribe.

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