Business and internet marketers are trying to reach people in different ways. How? There are many methods to choose from. There is social media, offline advertising like flyers and newspaper ads, blogging , chat rooms, forums advertising space directory submission and PPC (Paid per click), email marketing. Let’s talk email marketing. This method of promotion is still being used today to get the attention of potential customers.
What is email marketing?
Email Marketing is a method of promotion that allows us to promote a product or service via email. In the email, we can promote that new gadget or the latest fashion trend or even a new software program you created. There are many topics you can use to get your message across. From fashionable styles to political campaigns email marketing can play a key role in the promotion arena. The point is to get potential customers visiting your website. In order for that to happen, they have to subscribe or opt-in to your ezine, information letter or newsletter. That is where permission plays a part. When the person opts-in to your ezine, they are giving you permission to send them information.
Why is it still effective?
A marketer can promote their offers to a private market. Real people (subscribers) who are willing subscribed to your ezine or newsletter. These small amounts of people will receive information in their inbox. That information can be a how-to information product or daily updates. The effectiveness of ezine marketing is dependent upon consistency and trust level. Why is it still effective? Well, there are people out there that still like to receive information in their inbox especially if the information benefits them and their business. As long as the information is timely and beneficial, the publisher will gain recognition and eventually build trust.